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Friday, October 18 • 11:15am - 12:00pm
Content vs. Writing: What's the difference? Why should I care?

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“Content” is a word that gets thrown around a lot in this industry -- and I wince every time I hear it.
“Content” sounds sterile, neutral, functional, fungible. It fills up the space on your site as effectively as fast food fills up your stomach – and it’s just as forgettable as a cheap cheeseburger.

Your site should be giving information that matters -- which means WRITING, not cubes of print. If you think of this as a chore, i.e., as “content” to be cranked out on schedule, you aren’t doing your readers any favors. Put another way: If you aren’t engaged with the work, it won't be engaging.

-- Finding topics: "Feeding the beast" can feel daunting; I will offer places to look, i.e., WAY outside the box.
-- Getting started/staying in motion: Wondering how to find time and inspiration? I have *much* to teach you.
-- Being a writer: Various tips, such as how to take the job seriously (while not being a pompous ass); how to make your work stand out in the glut of PF sites; remember that you’re translating some pretty serious jargon into Everyday-ese; developing a sense of purpose/mission (again, while not being arrogant).


Friday October 18, 2013 11:15am - 12:00pm
Beginner Track (G Grand Ballroom)

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