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Saturday, October 19 • 3:15pm - 3:45pm
Building Content That Drives Monetization

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You have a successful blog that generates side income – so how do you take it to the next level?

We’ll explain how to craft content that targets the right audience and generates relevant, return visits, as well as how to better monetize that traffic. Topics include audience targeting tools, content strategy, strategic placements and integration.


  • Writing effective content that garners relevant traffic and keeps readers coming back
  • Building content that drives SEO for keywords you’re monetizing 
  • Building content that allows for strategic placements of monetization integrations (not banners)
  • Learn how to use content to not only gain readership, but make money off your blog 
  • As well as ensure content is still engaging to your readers and is worthwhile to read

avatar for Casey Bond

Casey Bond

Editor & Content Director, GOBankingRates
Content Director for GOBankingRates.com

Beta Karimzadeh

Director of Media, ConsumerTrack - GOBankingRates

Saturday October 19, 2013 3:15pm - 3:45pm
Intermediate Track (H Grand Ballroom)

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