Joy Schoffler is the Principal of financial services public relations firm Leverage PR and an active member within the crowdfunding industry. In addition to sitting on the board of the CF50, a global think tank for the emerging crowdfunding industry, Joy sits on the board of the two leading crowdfunding professional associations, the Crowdfunding Professional Association (CFPA) and the Crowdfunding Intermediary Regulatory Advocates (CFIRA). She is a contributing author for the upcoming DealFlow Media, Wiley-published book, “Crowdfunding: The Definitive Guide to Raising Capital on the Internet” and regularly writes for a number of outlets.

As principal of Leverage PR, Joy and her team regularly work with leaders within the crowdfunding, investment and fintech sectors. Joy additionally founded the recently launched publicity platform CrowdBuilder, designed for crowdfunding and growth-phase companies looking to build their crowds of customers, contributors and fans.

Prior to launching Leverage, Joy worked in the private equity world as Director of Acquisitions for a two-time INC500 award-winning investment firm. She previously served in the Army Reserve as both a Finance and Public Affairs Officer.